WHAT I PROPOSE TO DO FOR YOU

SEPTEMBER TO DECEMBER

 

ACTIONS

 
QUICK AUDIT/SCAN

QUICK AUDIT/SCAN

 
  • Refine your personas, buyer journey, pain points
  • Prioritise your goals & targets
  • Quick competition, channels & market mapping (online only)
  • Content gaps & needs (products, services, blog)
  • Current partners / ecosystem
hexagon 2.png

LEAD GEN APPROACH

 
  • Agree campaigns & channels mix
  • Set up our governance & project system (TODOIST)
  • Bi-weekly web calls (ZOOM)
  • Monthly meetings to review results
  • Email questions (24hrs response)
hexagon 3.png

GROWING THE LEMON BRANDS

 
  • Select top two channels (e.g. SEA & social)
  • Content calendar
  • Run 8 week test campaign
  • Fine-tune brand messages
  • Organise who does what
  • Optimise campaign for run next 3 - 6 months
hexagon 4.png

GENERATING MORE LEADS

 
  • Develop 2-3 page campaigns (content & channels mix) 2018/19 plan
  • Develop 1-2 test campaigns (e.g. blog + email + telemarketing)
  • Assign right resources (internal, external, media)
  • Measure ROI each month
hexagon 5.png

IMPROVING LEAD CONVERSION

 
  • TBC in Nov based on my availability and your set-up
  • Strategic advice on Marketing & Bus Dev campaigns plan 2019
  • Optimisation of your content calendar, online campaigns & channels based on two test campaigns
 

WHEN

Sept

Oct - Dec

Sept - Nov (test)

Oct - Dec

Dec - Jan (onwards)

 

MY TIME

Estimated: 16 hrs

2 x 1-hr webcall (ZOOM)
1 x meeting each month (2 hrs)

Estimated: 8-10 hrs per month

Estimated: 32 hrs total

Estimated: 32 hrs total

 

YOUR INVESTMENT

Fixed monthly fee 2018 only: EUR 2950 x 5 months (discount 5% if paid 100% upfront) + Your time commitment + Media & operational budget (E.g. social ads, SEA, creative support)
Excluded: all media & database costs, content creation/packaging, creative design, collaterals production & distribution, CRM & data integration, website & social maintenance