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Hello NICK & HENNING,
at your service...

I AM EXCITED BY THIS OPPORTUNITY, LET'S MAKE IT HAPPEN TOGETHER !

 

 
 

Your challenges are not unique. MY CLIENTS FACE THEM EVERY WEEK.

Indeed, Marketing & Sales got a little more complicated these last few years though with many digital channels, content overload, personalisation, disruptive competition and demanding customers in full control. But this also offers a great opportunity for World Courier to get even more relevant & intimate with its personas & ecosystem and build strong, engaged communities for demand generation.

 
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During the last 2.5 years, I had the pleasure of counting Philippe as one of my European Marketing & Communications leadership team. His positive personality and all-round marketing expertise allied to good teamwork means he was always able to deliver business results. Philippe is a strong people and stakeholder manager with proven online, social & content marketing expertise.
— Peter Thomas / Leading Corporate, Brand and Digital Marketing at Accenture across Europe
 
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HOW I CAN HELP YOU GROW REVENUE FASTER  

THROUGH MY EXECUTION DRIVE COMBINED WITH STRATEGIC AWARENESS AND FOCUS ON A MEASURABLE 20-80 

 

This is a great role & challenge i want to sink my tEeth into...

Not only, the focus on content & digital management is right on focus for me, but your global needs & forthcoming issues still to be solved create a perfect breeding ground for a long-term relationship, in addition to other possible AmeriSourceBergen opportunities in the future.

 

WHY & HOW I propose to support you & your team with a long-term commitment

  • From day one, taking over Lisa's workload and running projects forward with my two execs
  • Measure and zoom in onto the 20/80 of your content, channels (from social to SEA and email) & campaigns to simplify, structure and optimise ROI
  • Refresh & deepen your personas, buyer journey, content and campaigns approach
  • Test new ideas, pilot campaigns and, through the right dashboard(s), scale up, down or industrialise what works best across regions and BUs
  • Integrate even more the sales, bus dev and marketing teams through change management and my cultural awareness
  • Audit your tools, dashboards, content assets to inject fast fresh ideas from my multi-sector experience of these last few years
  • Adapt quickly to World Courier's industry & culture... I am used to do this as both consultant and interim manager
  • Coordinate & challenge Ledger Bennett and your other external partners, boosting your ecosystem, to deliver results as fast as possible
  • ... and any other challenge you want to throw at me in marketing & sales integration and revenue generation
 
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Beside his experience in Marketing, Philippe is very open minded. He is analytical, results driven and a fast thinker, but he is also receptive to feedback. This makes him strong as a Marketing Manager who needs to restructure a whole department and be a vector of change. It was a pleasure to work with him.
— Sabine Caudron / Head of Private Banking (Brussels), Degroof Petercam
 
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TRUST ME I'VE DONE THIS BEFORE

26 Years strategic & operational experience in B2B & corporate marketing

Since 2010, focused mainly on lead generation and online marketing

Went through similar challenges, scope and implementation at Iron Mountain Europe

Merged and transformed Marketing & Business Development teams for digital & lead gen focus (e.g. with 20% conversion telemarketing) at a private bank

International & multi-country projects scope across many sectors. Since 1992.

Worked with Salesforce and Pardot in 2017 at medical software client 

Interim Manager at two companies over the last 15 months, combining stakeholders, agencies & team management, strategic transformation and campaigns/channels execution

Lived & worked 7 years in London. Very commutable (Eurostar or flights to LCY, Southend + train to Liverpool St). Cost-effective & flexible servicing from Antwerp (am committed to be with London team regularly)

Freelance/consultant for 9 years, corporate 8 years and SMEs 7 years

ISTP profile, explorer, virtuoso, independent, results & energy-driven


Let's discuss the best way forward. I can work part- or full-time, on fixed project, day rate or monthly subscription basis depending on your budget specs, scope and support period.

We can even do this in phases (e.g. split INterim & Consulting) and plan how to best boost your team & KPIs for FY19 & 20. 

 
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Philippe is a key player in helping B2B companies accelerate their growth through online, content and social marketing
— Bart de Ridder / Accenture Belux Managing Director
 
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