Your challenges are not unique. MY CLIENTS FACE THEM EVERY WEEK.
Indeed, Marketing & Sales got a little more complicated these last few years though with many digital channels, content overload, personalisation, disruptive competition and demanding customers in full control. But this also offers a great opportunity for World Courier to get even more relevant & intimate with its personas & ecosystem and build strong, engaged communities for demand generation.
HOW I CAN HELP YOU GROW REVENUE FASTER
THROUGH MY EXECUTION DRIVE COMBINED WITH STRATEGIC AWARENESS AND FOCUS ON A MEASURABLE 20-80
This is a great role & challenge i want to sink my tEeth into...
Not only, the focus on content & digital management is right on focus for me, but your global needs & forthcoming issues still to be solved create a perfect breeding ground for a long-term relationship, in addition to other possible AmeriSourceBergen opportunities in the future.
WHY & HOW I propose to support you & your team with a long-term commitment
- From day one, taking over Lisa's workload and running projects forward with my two execs
- Measure and zoom in onto the 20/80 of your content, channels (from social to SEA and email) & campaigns to simplify, structure and optimise ROI
- Refresh & deepen your personas, buyer journey, content and campaigns approach
- Test new ideas, pilot campaigns and, through the right dashboard(s), scale up, down or industrialise what works best across regions and BUs
- Integrate even more the sales, bus dev and marketing teams through change management and my cultural awareness
- Audit your tools, dashboards, content assets to inject fast fresh ideas from my multi-sector experience of these last few years
- Adapt quickly to World Courier's industry & culture... I am used to do this as both consultant and interim manager
- Coordinate & challenge Ledger Bennett and your other external partners, boosting your ecosystem, to deliver results as fast as possible
- ... and any other challenge you want to throw at me in marketing & sales integration and revenue generation
TRUST ME I'VE DONE THIS BEFORE
26 Years strategic & operational experience in B2B & corporate marketing
Since 2010, focused mainly on lead generation and online marketing
Went through similar challenges, scope and implementation at Iron Mountain Europe
Merged and transformed Marketing & Business Development teams for digital & lead gen focus (e.g. with 20% conversion telemarketing) at a private bank
International & multi-country projects scope across many sectors. Since 1992.
Worked with Salesforce and Pardot in 2017 at medical software client
Interim Manager at two companies over the last 15 months, combining stakeholders, agencies & team management, strategic transformation and campaigns/channels execution
Lived & worked 7 years in London. Very commutable (Eurostar or flights to LCY, Southend + train to Liverpool St). Cost-effective & flexible servicing from Antwerp (am committed to be with London team regularly)
Freelance/consultant for 9 years, corporate 8 years and SMEs 7 years
ISTP profile, explorer, virtuoso, independent, results & energy-driven