only 23% of CMOs drive digital transformation.
time to lead customer-driven lifecycle & innovation now
Would you like to check if your marketing, business development or sales teams are really future-proof and going fast enough to anticipate customer needs? Time to accelerate your strategy, skills and processes.
CMOs have a relatively short time span in which to implement their visions
The rapid ascent of digital marketing means that they cannot be fast enough to adapt their teams to the right customer experience and analytics requirements
As CMOs take on a more strategic, cross-silos focus, they need to gain more responsibility for innovation, sales and profits and not just catch up with the reality of today’s customers, marketing, and business
New investment in technology and business models to better engage digital customers at every touchpoint in the customer experience lifecycle is required