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only 23% of CMOs drive digital transformation. 

time to lead customer-driven lifecycle & innovation now

Would you like to check if your marketing, business development or sales teams are really future-proof and going fast enough to anticipate customer needs? Time to accelerate your strategy, skills and processes.

  • CMOs have a relatively short time span in which to implement their visions

  • The rapid ascent of digital marketing means that they cannot be fast enough to adapt their teams to the right customer experience and analytics requirements

  • As CMOs take on a more strategic, cross-silos focus, they need to gain more responsibility for innovation, sales and profits and not just catch up with the reality of today’s customers, marketing, and business

  • New investment in technology and business models to better engage digital customers at every touchpoint in the customer experience lifecycle is required

 

 
 
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the impact of not investing in digital

 

Recent statistics about the missed opportunities of not upgrading your digital marketing operations

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  • 78% of firms experienced difficulties in implementing their digital transformation project, with 20% seeing this as ‘extremely difficult’
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • Only 61% of marketers believe their marketing strategy is effective
  • The biggest challenges of digital transformation are: new business models  to increase engagement (43%), digital implementation across the organisation (39%) and recruiting digital talent (32%).
  • 43% of organizations with a mature digital strategy see internal departments competing to own digital as biggest barrier to digital transformation
  • Digital transformation initiatives are currently led by CMOs (23%), CEOs (20%), CIOs/CTOs (28%) and CDOs (13%)
 
 

Source: Hubspot, Dentsu Aegis Network, Altimeter's State of Digital Transformation Report, Brian Solis, These Days, McKinsey Global Institute, Acquia, BT CIO Report, Forrester

 

We should no longer be talking about ‘digital marketing’ but marketing in a digital world.
— Keith Weed (Unilever)
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transform your digital marketing team and operations

Today’s CMO must bring focus, discipline and strategic optimisation of existing content across all channels with stronger results and the ability to scale resources. Increasing the entire marketing team’s intelligence, skills and organisational influence is key. Top marketing challenges that need to be solved include upskilling (19%), technology (25%) and proving ROI (43%). See examples of my work below

 

 
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4 teams - many projects

International projects at Accenture, Iron Mountain, MasterCard, EY, Cap
Gemini, The House of Marketing. Led digital marketing channels across EMEA


 

 
 
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dozens of stakeholders

Change & transformation roadmaps for digital & leads growth at several firms, from re-branding to personas building
 

 
 
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8 digital years  

Led and digitise Accenture BeLux Marketing & Comms function

Changed-managed trasnformation at Exec Committee levels (Accenture, Bank, Software)

 
 
 

 
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Philippe is a key player in helping B2B companies accelerate their growth through online, content and social marketing
— Bart de Ridder / Accenture Belux CMD
 
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HOW CAN YOU best FOCUS and transform?

 

Focusing on a mix of long-term vision and "quick win" test projects, I develop an agile roadmap based on your resources reality, top 3 objectives and stakeholders. My other clients also benefited from a straightforward approach. A strong leader and external coach is needed to position Marketing & Sales as an "ideation hub" driving customer-centric solutions for corporate success across all BUs and channels. 

 
 
 
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Design thinking alignment workshop(s). Internal communications plan. Use cases definition. Best practices leverage

12-24 month roadmap coupled with 3-5 pilot projects execution/optimisation. SteerCo alignment

Current pilots assessment. Kick-start of new initiatives. Governance model & team organisation build. Strategy & processes upgrade

 
 

 
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Some words describing why I liked working with Philippe (at THoM): creative, out-of-the-box thinker, mobilizing, energetic, positivism, constructive, exploring new fields and ideas.
— Dirk Peeters / Deloitte Belgium Chief Strategy Officer
 
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WANT TO TALK ABOUT YOUR digital GOALS? 

let's have a quick brainstorm call...just book it here