I WANT TO BOOST YOUR ENERGY, BRAND, SALES, digital marketing strategy AND FOCUS

 
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HOW CAN I HELP YOU ?

I can support your CEO, CMO, CCO, Sales Director, Bus Dev or Marketing team in four ways, usually a mix of:

  1. Strategic Marketing Consultant - Short, fixed fee, clear deliverables. Your customer-focused vision and roadmap. Focusing on the 20/80, analysing and building sustainable growth

  2. Interim Manager - Your outsourced senior help, from analysis & transformation to execution & optimisation. 3+ months, day rate or monthly retainer.  

  3. Team Sherpa - Your energy boost, part- of full-time, bringing focus & growing the right, future-proof talent mix

  4. CMO/CEO Coach - Your guide & advisor.  Your right-hand man. Achieve a better strategy/physical/mental balance. Weekly or monthly sessions. Package/monthly fee

 

WHAT DO I FOCUS ON ?

Through an audit, 1-1s, workshop and checklist(s), I quickly zoom on your key needs & priorities, finding a practical way forward to upgrade teams or campaigns with Marketing & Sales KPIs in sight, combined with talent coaching.

I do this by laser-focusing on 5 core elements:

  1. Your goals, objectives and results
  2. My methodology, templates and roadmap
  3. Automatisation & productivity tools
  4. Discipline and structured routine (habits system)
  5. Measurable impact (dashboard)
 

MAIN EXPERTISE

22 EXAMPLES OF deliverables & results

 

CUSTOMER EXPERIENCE

Starting with your customer pain points and journey, I gather intelligence  to refocus your teams and campaigns onto the buyer voice, not the internal product pitch

DIGITAL TRANSFORMATION

Focusing on a mix of long-term vision and "quick win" test projects, I develop an agile roadmap based on your resources reality, top 3 objectives and stakeholders.

LEAD GENERATION & CONVERSION

Based on desired quantity, quality and Cost Per Lead, we optimise your campaigns & channels using internal & external resources both off- and online.

MARKETING & SALES INTEGRATION

Through audit, workshop and checklists, I quickly zoom on key needs & priorities, finding a practical way forward to align teams or campaigns on your KPIs.

MARKETING ROI

A simple, easy-to-maintain dashboard both for the Board and Team’s use is developed from the start and reviewed monthly across online and offline tactics.

TEAM TRANSFORMATION

From day one, I assist or interim the CMO to assess practically key talents, zoom on top priorities, re-organise and fill gaps pragmatically

SAMPLE RESULTS

  • Delivered 12+ projects with brand, digital or sales impact at 3M, DHL, Europay, Nortek, Engie, Corilus, AT&T

  • Developed marketing plan, brand strategy and comms for e-marketplace

  • Trained 200+ executives over social branding & selling

  • Communications strategy, plan, tactics for new B2B launch and 7 product brands migration 

SAMPLE RESULTS

  • International projects at Accenture, Iron Mountain, MasterCard, EY, Cap
    Gemini, The House of Marketing

  • Change & transformation roadmaps for digital & leads growth

  • Led and digitise Accenture BeLux Marketing function

  • Changed-managed at Exec Committee levels (Accenture, Bank, Software)

SAMPLE RESULTS

  • Managed lead generation campaigns covering CRM (Salesforce), online, events and telemarketing

  • Co-developed Marketing & Bus Dev dashboards

  • Market & Competitive Intelligence tools for service firms

  • Inbound-outbound channels

SAMPLE RESULTS

  • Merged private bank’s Marketing, Comms and Bus Dev teams

  • Co-managed off- and online growth projects with Bus Dev and Sales

  • Coached 10+ accounts/sales managers to increase win rate

  • Set up EMEA Competitor Intelligence function for 500 internal clients

SAMPLE RESULTS

  • Delivered multi-channel campaigns in 18 European countries with leads & branding growth

  • Helped increase win rate for 10 key account teams in Telecom, Insurance, Government

  • Co-managed Telemarketing campaign @ 20% cold leads conversion

SAMPLE RESULTS

  • Led and talent-managed 4 teams of 10+ FTEs

  • Transformed software firm's Marketing organisation with strategy, re-branding, roadmap

  • Strategy and management of Market Intelligence, Configuration & Document Services units

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I want to boost CEOS, CMOs, Marketing and Business Development teams’ energy, goals and results so they reach their highest possible performance. Simply Fast. Focused.
— Philippe Ruttens, B2B & Digital Marketing Transformation Consultant, Manager & Coach
 
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