I HELP YOU BOOST YOUR MARKETING ROI TO OVER 500% THROUGH A 0%-NONSENSE MIX OF AUDIT, ROADMAP, TEMPLATES, DASHBOARD & TOOLS
HOW CAN I HELP YOU ?
I can support your CEO, CMO, CCO, Sales Director, Bus Dev or Marketing team in four ways, usually a mix of:
Strategic Marketing Consultant - Short, fixed fee, clear deliverables. Your customer-focused vision and roadmap. Focusing on the 20/80, analysing and building sustainable growth
Interim Manager - Your outsourced senior help, from analysis & transformation to execution & optimisation. 3+ months, day rate or monthly retainer.
Team Sherpa - Your energy boost, part- of full-time, bringing focus & growing the right, future-proof talent mix
CMO/CEO Coach - Your guide & advisor. Your right-hand man. Achieve a better strategy/physical/mental balance. Weekly or monthly sessions. Package/monthly fee
WHAT DO I FOCUS ON ?
Through an audit, 1-1s, workshop and checklist(s), I quickly zoom on your key needs & priorities, finding a practical way forward to upgrade teams or campaigns with Marketing & Sales KPIs in sight, combined with talent coaching.
I do this by laser-focusing on 5 core elements:
Your goals, objectives and results
My methodology, templates and roadmap
Automatisation & productivity tools
Discipline and structured routine (habits system)
Measurable impact (dashboard)
22 EXAMPLES OF deliverables & results
LEAD GENERATION & CONVERSION
Based on desired quantity, quality and Cost Per Lead, we optimise your campaigns & channels using internal & external resources both off- and online.
MARKETING & SALES INTEGRATION
Through audit, workshop and checklists, I quickly zoom on key needs & priorities, finding a practical way forward to align teams or campaigns on your KPIs.
A simple, easy-to-maintain dashboard both for the Board and Team’s use is developed from the start and reviewed monthly across online and offline tactics.
Managed lead generation campaigns covering CRM (Salesforce), online, events and telemarketing
Co-developed Marketing & Bus Dev dashboards
Market & Competitive Intelligence tools for service firms
Merged private bank’s Marketing, Comms and Bus Dev teams
Co-managed off- and online growth projects with Bus Dev and Sales
Coached 10+ accounts/sales managers to increase win rate
Set up EMEA Competitor Intelligence function for 500 internal clients
Delivered multi-channel campaigns in 18 European countries with leads & branding growth
Helped increase win rate for 10 key account teams in Telecom, Insurance, Government
Co-managed Telemarketing campaign @ 20% cold leads conversion