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many marketing teams are still stuck in the 1990s...

From Mark Schaefer to HBR and McKinsey, numerous studies and articles point to the inadequacies in terms of structure, talent and operations of marketing teams to meeting the revenue growth needs of sales and C-levels.

 

 

 
 
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the impact of not UPGRADING YOUR TEAM

 
 

HOW DOES YOUR TEAM COMPARE TO INDUSTRY BENCHMARKS?

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  • 89% of CMOs are still concerned over support to Sales and IT and alignment with executive stakeholders
  • 81% of teams already moved beyond the technology/digital silo to processes
  • 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like
  • 33% of marketers expect their teams to become more specialised
  • In some companies, About 50% of the team has been made redundant with people left not having the right skills
 
 

Sources: The Evolution of Digital Marketing Strategy In The Enterprise, Marketing Team Structures report, The CMO's Guide to Marketing Organisation structures, Hubspot Marketing Statistics

 

Good marketing makes the company look smart. Great marketing makes the customer feel smart.
— Joe Chernov
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MANY OTHER tEAMS ALSO NEED TO FIND SOLUTIONS... HERE ARE SOME EXAMPLES

From day one, I assist or "interim" the CMO to assess practically your best team structure, organisation, planning and talent gaps. We zoom together on your top priorities and find practical solutions. Day in. Week out.

 

 
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4 Teams
- 6 months

Across services, software and banking sectors, I transformed within 6-9 months four marketing & business development teams' strategy and organisation to align both long-term business strategy and Quick Wins tactics.

 

 
 
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20% TALENT
INJECTION

Upgrading marketing teams of 5+ experienced members with a mix of agency support, interim talent and new recruits helped to develop digital marketing roadmap & campaigns within weeks.

 

 
 
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TEAM UPGRADE - 500 CLIENTS
 

From setting up an EMEA Competitor Intelligence function for over 500 internal clients to re-packaging a Market Intelligence function, I can boost a team fast based on your sales goals. 

 
 
 

 
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Philippe is open-minded, analytical, results-driven, a fast thinker, a strong Marketing Manager and a vector of change for teams.
— Sabine Caudron / Head of Private Banking (Brussels), Degroof Petercam
 
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HOW can YOU move forward NOW?

 

Don't know where to start? No worries... Let's go through together a checklist with a quick but focused audit. Based on my first conclusions, you can then decide to keep using my services or typically a "hybrid solution" mixing internal and external talents. Use me thereafter as a coach or interim manager, your call...

 
 
 
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Web-based or face-to-face team workshop and 1-1s. Use of checklist and benchmarks

Simple roadmap or action plan (3-12 months) based on your key business goals and timeframe

Customised approach mixing your resource capacity and my own support ecosystem - Balancing quick wins and long-term growth

 
 

 
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Philippe is passionate, inspirational and a great coach, giving personal attention to team members, helping adjust the way you view accomplishments.
— Fabian Pepe / Accenture BeLux Online Marketing Lead
 
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WANT TO TALK ABOUT YOUR TEAM GAPS? 

It just takes a 15-min call...