How can Philippe add value to my marketing & sales organisation?

 

Since 1992, I have been helping large and medium-size Professional Services, IT and Industrial companies improve their reputation, online footprint and sales through my B2B marketing & communications expertise at Belgium and EMEA levels

I balance quick wins and a fact-based strategic thinking to boost B2B companies' marketing & sales performance in five main ways: workshops, coaching, quick-scan, short-term, pragmatic consultancy or longer-term interim management. 

 

Key Facts

 

sample results

  • 25 years as B2B marketeer
  • 8 years Manager for Big 4:  Andersen Consulting/Accenture, E&Y, Cap Gemini
  • 8 years as freelance senior consultant
  • 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing
  • 5 years in KM and market intelligence
  • 39 LinkedIn recommendations
  • 12 years work in London, Sydney and Glasgow
  • 10 years Antwerp-based (flexible commuting to London, Paris or NL)
  • 6 years MSc training in IT and Marketing
 
  • Led and transformed three marketing teams of 4+ people for the digital age
  • Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events and social media
  • Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites
  • Trained & coached over 200 executives & employees over social branding & selling
  • Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing)
  • Developed marketing & sales Intranet for 400 sales managers
  • Created new marketing information products covering the smart card & consulting market for over 300 senior managers
  • Set up and managed EMEA Competitor Intelligence function for over 500 internal clients

Main talents / expertise

 

industry experience

  • B2B Marketing & Communications
  • Digital marketing strategy & planning
  • Stakeholders management
  • Team/people recruitment & leadership
  • Demand/Lead generation
  • Competitive analysis
  • Marcom audit & strategy
  • Integrated, cross-channel campaigns development
  • Social media strategy & engagement
  • Content marketing plan
  • Agencies & subcontractors coordination
  • Media & analyst relations
  • Professional services (Big 4 & SMEs)
 
  • Banking
  • Industrial / Manufacturing
  • Software / IT
  • eHealth / Medical
  • FMCG