Remote or hybrid · Europe + selected US mandates

Commercial clarity. When it matters.

Senior leadership for technical B2B teams facing a change, a blocker or an important decision.

Phil Ruttens
Phil RuttensSenior commercial leadership

Where should we start?

What is happening now?

Choose the situation your team recognises.

01 · Leadership change

You need experienced leadership in the business now.

Your marketing leader has left, a transition is under way, or the commercial work needs senior ownership before a permanent appointment is made.

02 · Strengthen the team

Your team needs a senior commercial partner.

Capable people are doing the work, but important calls, priorities and the operating rhythm still land with the CEO.

Named recommendations

What peers say when the work matters.

Public recommendations from founders and executives who have worked with Phil.

“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”
Louis LangerockCEO & Founder, AYA Energy
“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”
James HirstCo-founder, Tyk
“He didn't just advise; he rolled up his sleeves… connecting high-level strategy with practical execution.”
Arne PohlmanCEO, FocusEconomics
“His experience and creativity allow for clear proposals and path to execution.”
Lennard HulsbosFounder, Jörð.tech
“A thoughtful and visionary B2B marketing leader with deep cross functional experience in strategy, demand generation and revenue marketing.”
Paul DenhamFounder, GoGTM
“Philippe was instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue focused function.”
Nick PorterChief Commercial Officer, LRQA

How I work

Senior judgement, close to the work.

The purpose is to turn an urgent commercial situation into clear decisions and a working rhythm the team can carry forward.

  1. 01

    See the evidence

    Get close to the buyer, the team, the pipeline and the decisions already in motion.

  2. 02

    Make the call

    Clarify what matters now, who owns it and what should not be done yet.

  3. 03

    Lead the work

    Turn the decision into practical action, with the people who have to make it happen.

  4. 04

    Leave capability

    Make the operating rhythm and ownership clear enough for the business to keep moving.

Proof, before the promise

The work should stand up to scrutiny.

See the commercial context, Phil’s scope and the work that changed. Case cards use simple visual markers rather than internal approval labels.

Selected client workRead the proof cards

A useful first conversation

Bring the situation.

We will work out the next step. If Phil can help, he will say how. If he cannot, he will say that too.

Start hereStart a conversation