Not another slide-deck consultant. I help founder-led B2B teams diagnose the bottlenecks, simplify the message, and build a revenue engine that runs — with your team, not from a deck.
Faster than a hire. Better than an agency. Diagnose it. Build it in 90 days. Embed it so your team owns it.
AI-augmented execution where it helps — never the headline.
2-min diagnostic · No call required · No pitch
Know what's broken. Build the system. Embed the leadership.
Get a written diagnosis of where your pipeline is leaking — without committing to a project.
Walk away knowing your 3 biggest revenue leaks and the exact lever to pull first.
See if this is your stage →Build the GTM system your team can run — ICP, messaging, pipeline, all the way to live campaigns.
A working pipeline handed over and running in 2–3 months. Your team owns it from day one.
See if this is your stage →Fractional CMO embedded in your leadership team while you build or recruit your permanent hire.
Board-ready strategy, team elevation, and full knowledge transfer on exit.
See if this is your stage →We activate the cylinders that fit your stage — not always all five, never just one. See how each one works →
ICP + positioning. Define who you win with and why they self-select.
Content and campaigns that compound without daily intervention — so buyers find you before the call.
A repeatable pipeline and sales motion that isn't you in every deal.
Clean numbers — cost per qualified lead, CAC, LTV — and dashboards your leadership team actually uses.
Playbooks, training, and team capability — so the engine runs without me.
Industrial SMEs and tech scale-ups who've hit the growth ceiling and need it fixed, not theorised. Founders, PE/VC portfolios, and agencies too — see who I help →
80–300 people. Great product. Marketing is still a PDF brochure and a trade show. You know something needs to change. You just need someone senior who's done it before.
Learn more →You have product-market fit and growth activity — but it doesn't add up to a system. Marketing exists, nobody owns the full picture, and the board wants numbers you can't yet produce. You need a working pipeline now.
Learn more →Same problem, a slightly different starting point. Founders selling on their own energy, PE/VC portfolios needing board-ready KPIs, or agencies that can't grow their own pipeline. See the recommended path for each.
See who I help →Pick a tool. Walk away with something useful in under 5 minutes.
Three B2B companies. Different sectors, same gap between effort and revenue. Here's what shifted.
"We finally knew what was generating revenue — and what to cut."
B2B energy services · 80 people · 3 business units post-merger
Problem: No shared commercial language. Marketing and sales disconnected.
Outcome: Revenue clarity in 90 days. Team aligned. Handoff fixed.
"One playbook. Every site running the same way. Finally."
Venture-backed scale-up · multi-site operations
Problem: AI tools adopted, GTM adoption stalling. No consistent approach.
Outcome: 6-week pilot. Shared GTM playbook. 15% CAC reduction projected.
"Our lead-to-deal rate went from 12% to 19% in one quarter."
SaaS company · 65 people · €4M ARR
Problem: Strong product, inconsistent pipeline, long deal cycles.
Outcome: Positioning sharpened. Sales sequence rebuilt. Close rate +58%.
I've spent 25 years inside B2B teams — from Deutsche Telekom to 40-person industrial firms. The pattern never changes: good people, real effort, invisible pipeline. Most companies don't need more marketing. They need one working engine — and someone who's built it twenty times before.
— Phil Ruttens, founder RUTTENS+
From fractional GTM to full revenue engine builds.
"Phil joined AYA Energy as our Fractional GTM Lead and immediately brought structure, pace and strategic clarity. Within three weeks, he drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence — coordinating a 7-person cross-functional team. His approach is rigorous, execution-focused and genuinely commercial. If you need a senior GTM operator who gets things done, Phil is the person to call."Louis Langerock · CEO, AYA Energy
"I hired Philippe as ad interim Global Head of Demand Gen, ABM & Digital to build our ABM operations from scratch. He managed targeting, data, tools, channel orchestration and reporting across Salesforce and HubSpot — and designed our entire MarTech and agencies ecosystem. His integration of funnel management with our AE and SDR teams was handled with mastery. I'd recommend Philippe to any Board or CEO looking to upgrade their B2B marketing strategy, team and pipeline in a structured, focused way."Dr. Thomas Rosendahl · Telco & B2B SaaS Executive Advisor · Ex-Deutsche Telekom
"It's rare to find a strategic advisor as insightful and impactful as Phil. He didn't just advise — he rolled up his sleeves and delivered practical results. His ability to connect high-level strategy with hands-on execution consistently impressed me. Any organisation would be lucky to have Phil's guidance. I cannot recommend him highly enough."Arne Pohlman CBE · CEO, FocusEconomics
New Free Playbook · June 2026
6 practical layers, 18 tools, ~€800/month. Where AI actually saves time in your revenue engine — with a simple payroll ROI frame.
Layer 1
Layer 2–3
AI-Augmented GTM Guide
No call required. No pitch. Just a clear diagnostic of where deals are stalling and what to fix first.