“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”Louis LangerockCEO & Founder, AYA Energy
Phil Ruttens · B2B revenue engine builder
Stop guessing where your next deals will come from.
In 45 days, I help CEOs of B2B firms align sales and marketing around one target market, one message and one measurable 90-day pipeline plan.
Plain words: I build your revenue engine — the go-to-market (GTM) system that turns marketing and sales activity into predictable pipeline.
€8m+tracked pipeline built
20+European B2B companies
25+years sales-led B2B marketing
2–3×pipeline efficiency in 9–12 months
Trusted in complex B2B environments
TykcleverbridgeWorld CourierIron MountainAYA EnergyAccentureEY
Proof before method
Hired to bring structure, pace and revenue focus.
Named recommendations from founders and executives — not anonymous logos.
“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”James HirstCo-founder, Tyk
“He didn't just advise; he rolled up his sleeves… connecting high-level strategy with practical execution.”Arne PohlmanCEO, FocusEconomics
Everything in one flow
Explore in the order a CEO thinks.
Fit first, then the offer, then the proof, then the person. Every block is one tap.
01 · Fit
Check your fit →
Who I help
B2B firms with a sales team but no senior marketing leader — technical and complex products, sales-led growth.
02 · Offer
See the reset →
The 45-Day GTM Reset
One fixed-scope engagement: one market, one message, one measurable 90-day pipeline plan.
03 · Proof
See the proof →
Cases & results
AYA Energy, Tyk, cleverbridge, PE-backed portfolio — named recommendations and numbers.
04 · Person
Meet Phil →
About Phil
Senior enough for the board. Hands-on enough to build. Meet the operator behind the engine.
The situation
The problem is usually not effort. It is a missing revenue engine.
You already have people, tools and activity. What is missing is one accountable operator connecting market choice, message, sales motion and measurement — the go-to-market (GTM) leadership layer.
Pipeline is unpredictable
Revenue depends on referrals, founder energy or one salesperson rather than a repeatable system.
The message is too broad
Your offer makes sense internally, but buyers cannot quickly recognise why it matters now.
Sales and marketing are busy—but apart
There is activity, yet no shared ICP, buying trigger, funnel definition or operating cadence.
No senior owner
A CEO, sales leader or junior marketer is carrying decisions that need experienced GTM judgement.
Two clear ways to start
Fixed scope. Named outputs. No open-ended retainer.
You should not buy a long retainer before we know which market, message and motion deserve the investment.
Your 45-Day GTM Reset
From €7,900
For a leadership team that needs the right market, message and operating rhythm before spending more on activity.
- ICP and buying-trigger decisions
- Message house and offer architecture
- Funnel and operating-system diagnosis
- 90-day activation roadmap
- Leadership readout and team handover
Your 45-Day Revenue Reset+
From €13,900
Everything in the 45-Day GTM Reset, PLUS:
- One priority segment and prospect list
- Campaign, outreach and sales enablement assets
- Weekly signal review and optimisation
In plain words: a go-to-market (GTM) reset rebuilds how your company finds, convinces and wins customers — the revenue engine behind your sales team.
The 45-day method
Diagnose. Decide. Activate.
A compressed operating sprint, designed to create decisions and market evidence—not another strategy deck.
Diagnose
Interviews, funnel evidence, buyer signals, competitive context and operating constraints.
Decide
Choose the priority ICP cluster, buying trigger, message house, offer and sales-marketing cadence.
Activate
Build the 90-day plan—or launch one priority GTM play with measurement and team ownership.
About Phil · in person
The energy is part of the method.
Not a slide-deck consultant. I work in your CRM, your calls and your team meetings — and I bring pace.
Video placeholder · 60-sec “Why I do this” intro — Phil to camera
I build B2B revenue engines that keep working when you stop pushing. 25+ years inside sales-led B2B firms — software, APIs, industrial, energy, logistics, professional services. The pattern is always the same: plenty of activity, no engine. I fix that with the team, hands-on, in 45 days.
- I lead the work myself — no juniors, no hand-offs
- Evidence before opinion, commercial language over marketing theatre
- Built for handover: your team runs the engine after day 45
Photo: workshop with client team
Photo: speaking / keynote
Photo: candid energy shot
Evidence, not promises
What this changed for other B2B teams.
Technical and complex B2B environments — energy, SaaS, PE-backed services.
0% → 35% inbound
A B2B energy company went from 0% inbound-sourced pipeline toward 35% after the diagnosis named the three biggest leaks.
12% → 19% conversion
Lead-to-deal conversion moved from 12% to 19% — same team, a better engine underneath it.
€14K/month saved
Replaced a €14K/month agency retainer with an embedded operator and a system the team now runs alone.
Is your pipeline problem really a leadership gap?
A 20-minute fit conversation will tell us whether a 45-day reset is the right next move.