Fractional & Coach CMO · BE · NL · UK · FR · DE

More pipeline.
Better positioning.
Faster revenue.

RUTTENS+ builds the B2B revenue engine for European firms — ICP, pipeline, and execution that sticks. 25+ years. 10 sectors. Leads & deals in 90 days.

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Audit your Pipeline ROI · €399 · Delivered in 48h
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25+ Years B2B Revenue Ex-Accenture · EY · Tyk AI-native GTM execution No juniors. No bloat. Results in 90 days
The RUTTENS+ OS

5 solutions. 1 Revenue Engine.

Start with a Revenue Scan, go as deep as you need. Each solution builds the same engine — we go faster and further together.

For: any B2B founder or leader
RUTTENS+ SCAN
€399 · 2 hours

Written diagnosis of your 3 biggest revenue leaks and a clear recommended next step. No pitch, just clarity.

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For: companies ready to understand before they invest
RUTTENS+ LAB
€1,995 · 2 weeks

Full 7-pillar GTM audit, ICP review, pipeline diagnosis, board-ready findings and prioritised action plan.

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For: companies that need results in 90 days, not 12
RUTTENS+ SPRINT
€12,990–23,900 · 3 months

Done-with-you execution. Live campaigns, outbound sequences, content engine, and weekly pipeline reviews side by side.

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For: scale-ups and PE portfolios needing full CMO leadership
RUTTENS+ MAX
€2,499–3,990/mo · 6–12 mo

Embedded fractional CMO — strategy, team, board reporting, and ongoing execution without the full-time cost.

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The RUTTENS+ System

Five pillars. One revenue engine.

Every engagement — from SCAN to MAX — activates all five. AI accelerates execution across each one.

1

Brand & ICP

Lock in exactly who you win with, why you win, and the single message that makes buyers self-select.

2

Content

A LinkedIn and content engine that builds authority, attracts inbound, and runs in 2 hours per week.

3

Pipeline

Outbound, inbound and partner channels generating qualified opportunities — not just activity.

4

Campaigns

Targeted B2B campaigns tied to pipeline and revenue — every euro tracked, every channel accountable.

5

Team & AI

Your team trained, AI-enabled, and running the engine independently. No dependency on the consultant.

Who I Work With · Europe

One problem. Five different situations.

Growth without a revenue engine. I work with B2B leaders across Europe who've hit that ceiling — and need it fixed, not theorised.

Founder-Led Start-up
CEO/Founder · €2–15M ARR · Belgium · NL · UK · DE

"I built the business on referrals and my own network. Now I need a pipeline system that doesn't depend on me."

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Industrial SMEs
MD / COO · Manufacturing · Logistics · Cleantech

"We've got 80 people and a great product — but our marketing is still just a PDF brochure and a trade show."

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Tech Scale-ups
CMO / CEO / CFO · Series A/B/C SaaS · Europe

"We have a marketing team but no real CMO leadership. The board is asking for metrics we can't report."

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PE / VC Portfolios
Equity Partner · NED · Investment Lead · Europe

"Three portfolio companies need a CMO function. We can't afford full-time at each — and agency fees are bleeding us."

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Agencies
MD / Marketing Director · 10–50 FTE

"We deliver for clients but can't seem to grow our own pipeline. We're the cobbler's children."

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Not sure which is you?
Start with a Revenue Scan.
2 hours. Clear diagnosis.
Book Revenue Scan →
25+
Years in B2B Marketing
10
Sectors Covered Across Europe
5
Pillars. One Revenue Engine.
90
Days to a Working Revenue Engine
3
Economic Crises — Built to Last
Proof

What clients say

"Phil brought structure where we had none. In 90 days we went from vague messaging to a pipeline system that actually works. Worth every euro."
Jessica Cowen · CEO, Series B SaaS
"Phil doesn't deliver decks — he builds the system and makes sure the team can run it without him. That's the rarest thing in marketing consulting."
Client testimonial · MD, Industrial Group · Belgium
"We'd burned through two agencies and a junior hire before Phil. He was operational within week one and the board finally has metrics they trust."
Stijn Caels · CFO, PE-backed company

Ready to build your revenue engine?

Start with a Revenue Scan — 2 hours, written diagnosis of your 3 biggest revenue leaks, clear recommended next step.

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