Remote or hybrid · Europe + selected US mandates
Senior leadership for technical B2B teams facing a change, a blocker or an important decision.
RUTTENS+ is Phil Ruttens, interim and fractional CMO for technical, sales-led B2B companies in Belgium and across Europe.
Where should we start?
Choose the situation your team recognises.
Your marketing leader has left, a transition is under way, or the commercial work needs senior ownership before a permanent appointment is made.
What to do first: protect the pipeline. Put a senior interim or fractional marketing leader in place within weeks, not months, so priorities, agency spend and sales hand-offs keep an owner. Use that period to define the permanent role before you hire it.
Capable people are doing the work, but important calls, priorities and the operating rhythm still land with the CEO.
Leads are not converting, a priority account play is stalling, or the sales hand-off is unclear.
A major decision is pending. Clarify a hiring, agency, market or launch choice before you commit.
Named recommendations
Public recommendations from founders and executives who have worked with Phil.
“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”
“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”
“He didn't just advise; he rolled up his sleeves… connecting high-level strategy with practical execution.”
“His experience and creativity allow for clear proposals and path to execution.”
“A thoughtful and visionary B2B marketing leader with deep cross functional experience in strategy, demand generation and revenue marketing.”
“Philippe was instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue focused function.”
How I work
The purpose is to turn an urgent commercial situation into clear decisions and a working rhythm the team can carry forward.
Get close to the buyer, the team, the pipeline and the decisions already in motion.
Clarify what matters now, who owns it and what should not be done yet.
Turn the decision into practical action, with the people who have to make it happen.
Make the operating rhythm and ownership clear enough for the business to keep moving.
Proof, before the promise
See the commercial context, Phil’s scope and the work that changed. Case cards use simple visual markers rather than internal approval labels.
Common questions
More on the models in Interim CMO vs fractional CMO.
Protect the pipeline first. Put a senior interim or fractional marketing leader in place within weeks, not months, so priorities, agency spend and sales hand-offs keep an owner. Use the interim period to decide what the permanent role should look like before you hire it.
RUTTENS+ works with technical, sales-led B2B companies that have a sales team but no senior marketing leader, or whose marketing leader has left. Typical situations are a leadership change, a commercial initiative that has stalled, or a pending decision on hiring, agencies, markets or a launch.
A useful first conversation
We will work out the next step. If Phil can help, he will say how. If he cannot, he will say that too.