I help B2B companies find out what's actually driving revenue — and build the commercial system that turns leads into closed deals.
Senior GTM advisor + AI-augmented execution. Faster than a hire. Better than an agency.
90 days to build it. 9 months to scale it.
2-min diagnostic · No call required · No pitch
Pick a tool. Walk away with something useful in under 5 minutes.
Same engine. Different scope.
You leave with a written diagnosis of your revenue engine and a 90-day action plan.
You leave with a complete GTM plan your team can execute — ICP, messaging, pipeline, content, campaigns.
You leave with a working revenue engine — campaigns live, CRM clean, pipeline filling.
Not ready for a full project? Start with the SCAN → · 1-hour call, written diagnosis
Need full CMO leadership? See MAX → · fractional CMO · 6-month engagement
We activate the pillars that fit your stage — not all five every time.
Who you win with, and why they self-select.
A 2-hour-per-week LinkedIn + content engine.
Outbound + inbound that fills the funnel.
B2B campaigns tied to pipeline, not vanity.
Your team trained to run this without you. Workshops, coaching, and the habits they need to execute consistently.
B2B leaders who've hit the growth ceiling and need it fixed, not theorised.
80–300 people. Great product. Marketing is still a PDF brochure and a trade show. You know something needs to change. You just need someone senior who's done it before.
Learn more →You have product-market fit. Now you need a commercial engine that converts pipeline into revenue at the speed your board expects.
Learn more →Multiple BUs. Shared commercial function. You need a senior operator who can build the system, align the teams, and deliver board-ready KPIs.
Learn more →You've been selling on founder energy. Now you need to build the commercial system that scales without you in every deal.
Learn more →"We deliver for clients but can't seem to grow our own pipeline. We're the cobbler's children."
Learn more →Three B2B companies. Different sectors, same gap between effort and revenue. Here's what shifted.
"We finally knew what was generating revenue — and what to cut."
B2B energy services · 80 people · 3 business units post-merger
Problem: No shared commercial language. Marketing and sales disconnected.
Outcome: Revenue clarity in 90 days. Team aligned. Handoff fixed.
"One playbook. Every site running the same way. Finally."
Venture-backed scale-up · multi-site operations
Problem: AI tools adopted, GTM adoption stalling. No consistent approach.
Outcome: 6-week pilot. Shared GTM playbook. 15% CAC reduction projected.
"Our lead-to-deal rate went from 12% to 19% in one quarter."
SaaS company · 65 people · €4M ARR
Problem: Strong product, inconsistent pipeline, long deal cycles.
Outcome: Positioning sharpened. Sales sequence rebuilt. Close rate +58%.
From fractional GTM to full revenue engine builds.
"Phil joined AYA Energy as our Fractional GTM Lead and immediately brought structure, pace and strategic clarity. Within three weeks, he drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence — coordinating a 7-person cross-functional team. His approach is rigorous, execution-focused and genuinely commercial. If you need a senior GTM operator who gets things done, Phil is the person to call."Louis Langerock · CEO, AYA Energy
"I hired Philippe as ad interim Global Head of Demand Gen, ABM & Digital to build our ABM operations from scratch. He managed targeting, data, tools, channel orchestration and reporting across Salesforce and HubSpot — and designed our entire MarTech and agencies ecosystem. His integration of funnel management with our AE and SDR teams was handled with mastery. I'd recommend Philippe to any Board or CEO looking to upgrade their B2B marketing strategy, team and pipeline in a structured, focused way."Dr. Thomas Rosendahl · Telco & B2B SaaS Executive Advisor · Ex-Deutsche Telekom
"It's rare to find a strategic advisor as insightful and impactful as Phil. He didn't just advise — he rolled up his sleeves and delivered practical results. His ability to connect high-level strategy with hands-on execution consistently impressed me. Any organisation would be lucky to have Phil's guidance. I cannot recommend him highly enough."Arne Pohlman CBE · CEO, FocusEconomics
No call required. No pitch. Just a clear diagnostic of where deals are stalling and what to fix first.