“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”Louis LangerockCEO & Founder, AYA Energy
Fractional GTM leadership · Technical B2B
Turn scattered activity into a pipeline system your team can run.
I step in when a technical B2B firm has a sales team but no senior marketing leader. In 45 days, we focus on one market, one message and one measurable 90-day pipeline plan.
Clear targets for accounts, qualified opportunities, pipeline value and ownership.
Trusted in complex B2B environments
TykcleverbridgeWorld CourierIron MountainAYA Energy
Proof before method
Hired to bring structure, pace and revenue focus.
Recommendations from founders and executives who asked Phil to lead through complexity—not simply produce more marketing activity.
“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”James HirstCo-founder, Tyk
“He didn't just advise; he rolled up his sleeves… connecting high-level strategy with practical execution.”Arne PohlmanCEO, FocusEconomics
The situation
The problem is usually not effort. It is missing GTM leadership.
You already have people, tools and activity. What is missing is one accountable operator connecting market choice, message, sales motion and measurement.
Pipeline is unpredictable
Revenue depends on referrals, founder energy or one salesperson rather than a repeatable system.
The message is too broad
Your offer makes sense internally, but buyers cannot quickly recognise why it matters now.
Sales and marketing are busy—but apart
There is activity, yet no shared ICP, buying trigger, funnel definition or operating cadence.
No senior owner
A CEO, sales leader or junior marketer is carrying decisions that need experienced GTM judgement.
One ICP · Three evidence clusters
Technical B2B is the market. The proof travels across three clusters.
This keeps the positioning focused while allowing 45-day sprints to test which segment, trigger and message converts fastest.
Digital technical products
Software, APIs, developer tools, cloud, cyber and data platforms sold to technical and business stakeholders.
Relevant proof: Tyk · cleverbridge
Physical or hybrid solutions
Industrial, energy, climate, logistics and pharma-related solutions where the buying journey is complex and technical.
Relevant proof: AYA Energy · World Courier
Professional services
Engineering, implementation, research, compliance and tech-enabled advisory firms selling expertise and outcomes.
Relevant proof: FocusEconomics · advisory work
Two clear ways to start
Fixed-scope decisions first. Activation second.
You should not buy a long retainer before we know which market, method and message deserve the investment.
45-Day GTM Reset
From €7,900
For a leadership team that needs the right market, message and operating rhythm before spending more on activity.
- ICP and buying-trigger decisions
- Message house and offer architecture
- Funnel and operating-system diagnosis
- 90-day activation roadmap
- Leadership readout and team handover
GTM Reset + Pipeline Activation
From €13,900
For a team that needs the same strategic reset plus one priority GTM play launched with measurement in place.
- Everything in the 45-Day GTM Reset
- One priority segment and prospect list
- Campaign and outreach assets
- Sales enablement and launch support
- Weekly signal review and optimisation
The 45-day method
Diagnose. Decide. Activate.
A compressed operating sprint, designed to create decisions and market evidence—not another strategy deck.
Diagnose
Interviews, funnel evidence, buyer signals, competitive context and operating constraints.
Decide
Choose the priority ICP cluster, buying trigger, message house, offer and sales-marketing cadence.
Activate
Build the 90-day plan—or launch one priority GTM play with measurement and team ownership.
Recent client proof
From ambiguity to an operating programme in three weeks.
At AYA Energy, Phil joined as Fractional GTM Lead and created the structure for ICP positioning, sales enablement, campaign execution and CRM intelligence.
3weeks to design the programme
13weeks in the operating programme
7cross-functional team members
Is your pipeline problem really a leadership gap?
A 20-minute fit conversation will tell us whether a 45-day reset is the right next move.