Hiring a marketing leader
Head of Marketing, Marketing Director or Demand Gen Director. Long-term ownership, close to the team and the work.
See my experience
Antwerp · Belgium & the Netherlands · Hybrid · NL / FR / EN
B2B marketing leadership.
Growing your pipeline.
Building brand trust.
I’m Phil Ruttens, a B2B marketing leader for technical companies in Belgium and the Netherlands. I build the pipeline system, and the team that runs it.
Selected experience
Where should we start?
Interim or project work
A defined mandate, project or workshop. Agree the scope, working days and responsibilities together.
Ways to work
Selected experience
Tyk
Situation. An API-management scale-up building its marketing organisation.
My role. CMO, February 2022–August 2025. Marketing leadership, team and P&L ownership.
Evidence. Team grew from 10 to 20; £6m+ marketing P&L. These describe team size and budget scope.
Selected experience →AYA Energy
Situation. An energy company building its go-to-market approach.
My role. Designed and drove a 13-week programme covering positioning, sales enablement, campaigns and CRM intelligence.
Evidence. The existing recommendation from Louis Langerock describes the programme and its first three weeks. No revenue uplift is claimed.
Selected experience →EREA Energy Engineering
Situation. A decision about an external agency.
My role. Agency-selection brief, criteria, evaluation and decision.
Evidence. Selection against a written brief and stated criteria. No growth figure is claimed.
Selected experience →People I’ve worked with
“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”“Philippe was instrumental in transforming the marketing function at Iron Mountain into a data-driven and revenue focused function.”
How I lead
Get close to the evidence
Talk to buyers, sales and the people doing the work before deciding what needs to change.
Make the priorities clear
Choose what matters now. Give the team clear decisions and ownership.
Stay close to delivery
I lead teams and agencies, and take on specific hands-on work where it helps.
Build capability
Leave a system and an operating rhythm people can keep running.