Leads & deals in 90 days

More pipeline.
Better positioning.
Faster revenue.

B2B revenue engine — ICP, pipeline, execution.

25+ Years B2B Revenue Ex-Accenture · EY · Tyk AI-native GTM execution No juniors. No bloat. Scoped. Structured. Transparent.
The problems I help fix
Free · No call required

Get value in 60 seconds.

Pick a tool. Walk away with something useful in under 5 minutes.

The RUTTENS+ OS

Three ways to build your revenue engine.

Same engine. Different scope.

LAB
For leaders who want to understand before they invest.
Diagnosis · 2 weeks

You leave with a written diagnosis of your revenue engine and a 90-day action plan.

  • → Where you're leaking pipeline
  • → Which ICP to double down on
  • → The 3 moves that unlock revenue this quarter
More info →
SPRINT
For companies that need results in 90 days, not 12 months.
Execution · 3 months

You leave with a working revenue engine — campaigns live, CRM clean, pipeline filling.

  • → Outbound and inbound running in week 2
  • → CRM clean and weekly pipeline reviews
  • → 3 deals in flight by month 3
More info →

Not ready for a full project? Start with the SCAN → · 1-hour call, written diagnosis

Need full CMO leadership? See MAX → · fractional CMO · 6-month engagement

The RUTTENS+ System

Five pillars. One revenue engine.

We activate the pillars that fit your stage — not all five every time.

1

Brand & ICP

Who you win with, and why they self-select.

2

Content

A 2-hour-per-week LinkedIn + content engine.

3

Pipeline

Outbound + inbound that fills the funnel.

4

Campaigns

B2B campaigns tied to pipeline, not vanity.

5

Team & AI

Your team trained, AI-enabled, running it solo.

Who I Work With

One problem. Five different situations.

B2B leaders who've hit the growth ceiling and need it fixed, not theorised.

Startup
CEO/Founder · €2–15M ARR

"I've built this on referrals. Now I need a pipeline system that doesn't depend on me."

Learn more →
SME
MD / COO · Manufacturing · Logistics · Cleantech

"80 people, great product — but marketing is still a PDF brochure and a trade show."

Learn more →
Scale-up
CMO / CEO / CFO · Series A/B/C SaaS · Europe

"We have a marketing team but no real CMO leadership. The board is asking for metrics we can't report."

Learn more →
PE / VC Portfolios
Equity Partner · NED · Investment Lead · Europe

"Three portfolio companies need a CMO function. We can't afford full-time at each — and agency fees are bleeding us."

Learn more →
Agencies
MD / Marketing Director · 10–50 FTE

"We deliver for clients but can't seem to grow our own pipeline. We're the cobbler's children."

Learn more →
Not sure which is you?
Start with the SCAN.
1-hour call · written diagnosis.
Book a free 20-min Revenue Scan →
25+
Years in B2B Marketing
10
Sectors Covered Across Europe
5
Pillars. One Revenue Engine.
90
Days to a Working Revenue Engine
3
Economic Crises — Built to Last
Proof — from real engagements

What clients say

Real problems. Real outcomes.

"Phil brought structure where we had none. In 90 days we went from vague messaging to a pipeline system that actually works. Worth every euro."
Jessica Cowen · CEO, Series B SaaS
"Phil doesn't deliver decks — he builds the system and makes sure the team can run it without him. That's the rarest thing in marketing consulting."
Client testimonial · MD, Industrial Group · Belgium
"We'd burned through two agencies and a junior hire before Phil. He was operational within week one and the board finally has metrics they trust."
Stijn Caels · CFO, PE-backed company

Ready to build your revenue engine?

Three ways to start: read the solutions, compare all 5, or book a call.

Explore all solutions →
Book a free 20-min Revenue Scan →