For founder-led B2B · €1–10M+

Your pipeline shouldn't stop
when you stop.

I build B2B revenue engines that run for you — removing you as the single point of failure, not the single point of value.

AI GTM Orchestrator + AI-augmented execution. Faster than a hire. Better than an agency.
Diagnose it. Build it in 90 days. Embed it so the team owns it.

2-min diagnostic · No call required · No pitch

25+ Years B2B Revenue Ex-Accenture · EY · Tyk 20+ companies across Europe No juniors. No bloat. Scoped. Structured. Transparent.
Sound familiar?
When you're ready

Three stages. One revenue engine.

Know what's broken. Build the system. Embed the leadership.

🔍
Diagnose

Get a written diagnosis of where your pipeline is leaking — without committing to a project.

Walk away knowing your 3 biggest revenue leaks and the exact lever to pull first.

See if this is your stage →
🔒
Embed

Fractional CMO embedded in your leadership team while you build or recruit your permanent hire.

Board-ready strategy, team elevation, and full knowledge transfer on exit.

See if this is your stage →
New · Group Programme
Pipeline Engine Mastery
12 weeks · Group · 8 seats · €3,450 founding price · Starts 1 Sept 2026
Apply for a seat →
The 5-cylinder revenue engine

Five cylinders. One revenue engine.

We activate the cylinders that fit your stage — not always all five, never just one. See how each one works →

1

Target

ICP + positioning. Define who you win with and why they self-select.

2

Attract

Content, campaigns, and AI-visibility that compound without daily intervention.

3

Convert

A repeatable pipeline and sales motion that isn't you in every deal.

4

Measure

RevOps, clean CAC/LTV, and dashboards your leadership team actually uses.

5

Handover

Playbooks, training, and team capability — so the engine runs without me.

Who this is for

One problem. Five different situations.

B2B leaders who've hit the growth ceiling and need it fixed, not theorised.

SME · Industrial / B2B Services
MD · GM · COO · Manufacturing · Logistics · Cleantech · B2B Services

80–300 people. Great product. Marketing is still a PDF brochure and a trade show. You know something needs to change. You just need someone senior who's done it before.

Learn more →
Tech Scale-up
CEO · CMO · CCO · SaaS · API · B2B Tech · Series A–C

You have product-market fit. Now you need a commercial engine that converts pipeline into revenue at the speed your board expects.

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PE / VC Portfolio
Portfolio CEO · Operating Partner · CFO · PE-backed · Growth equity · Post-acquisition

Multiple BUs. Shared commercial function. You need a senior operator who can build the system, align the teams, and deliver board-ready KPIs.

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Founder / CEO Start-up
Founder · CEO · Co-founder · Seed to Series A · €2M–€15M ARR

You've been selling on founder energy. Now you need to build the commercial system that scales without you in every deal.

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Agencies
MD / Marketing Director · 10–50 FTE

"We deliver for clients but can't seem to grow our own pipeline. We're the cobbler's children."

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Not sure which is you?
Start with the Revenue Scan.
60 min · free · no obligation.
Get your Pipeline Score →
Free · No call required

Get value in 60 seconds.

Pick a tool. Walk away with something useful in under 5 minutes.

Client stories

What actually changed.

Three B2B companies. Different sectors, same gap between effort and revenue. Here's what shifted.

"We finally knew what was generating revenue — and what to cut."

B2B energy services · 80 people · 3 business units post-merger

Problem: No shared commercial language. Marketing and sales disconnected.

Outcome: Revenue clarity in 90 days. Team aligned. Handoff fixed.

"One playbook. Every site running the same way. Finally."

Venture-backed scale-up · multi-site operations

Problem: AI tools adopted, GTM adoption stalling. No consistent approach.

Outcome: 6-week pilot. Shared GTM playbook. 15% CAC reduction projected.

"Our lead-to-deal rate went from 12% to 19% in one quarter."

SaaS company · 65 people · €4M ARR

Problem: Strong product, inconsistent pipeline, long deal cycles.

Outcome: Positioning sharpened. Sales sequence rebuilt. Close rate +58%.

25+
Years in B2B
20+
Companies Across Europe
0
Juniors on Your Account
90
Days to a Working Revenue Engine
3
Economic Crises — Built to Last
What clients & leaders say

Trusted by B2B leaders across Europe

From fractional GTM to full revenue engine builds.

"Phil joined AYA Energy as our Fractional GTM Lead and immediately brought structure, pace and strategic clarity. Within three weeks, he drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence — coordinating a 7-person cross-functional team. His approach is rigorous, execution-focused and genuinely commercial. If you need a senior GTM operator who gets things done, Phil is the person to call."
Louis Langerock · CEO, AYA Energy
"I hired Philippe as ad interim Global Head of Demand Gen, ABM & Digital to build our ABM operations from scratch. He managed targeting, data, tools, channel orchestration and reporting across Salesforce and HubSpot — and designed our entire MarTech and agencies ecosystem. His integration of funnel management with our AE and SDR teams was handled with mastery. I'd recommend Philippe to any Board or CEO looking to upgrade their B2B marketing strategy, team and pipeline in a structured, focused way."
Dr. Thomas Rosendahl · Telco & B2B SaaS Executive Advisor · Ex-Deutsche Telekom
"It's rare to find a strategic advisor as insightful and impactful as Phil. He didn't just advise — he rolled up his sleeves and delivered practical results. His ability to connect high-level strategy with hands-on execution consistently impressed me. Any organisation would be lucky to have Phil's guidance. I cannot recommend him highly enough."
Arne Pohlman CBE · CEO, FocusEconomics

New Free Playbook · June 2026

The Agentic GTM Stack for SMART B2B Companies

6 layers, 18 tools, €800/month. The complete agentic revenue stack — payroll ROI frame included.

€100K
up to · budget freed
6
layers
90
days to deploy

Layer 1

Layer 2–3

Agentic GTM Guide

Get free guide →

Find out where your pipeline is leaking — free, in 2 minutes.

No call required. No pitch. Just a clear diagnostic of where deals are stalling and what to fix first.

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