— Philippe Ruttens
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Three simple packs to fit your needs ...
From one day... to 9 months support

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360° scan of your B2B Marketing & Sales health.
Fast and actionable

  • Quick analysis from strategy to campaigns
  • Compare with best industry benchmarks
  • Identify key gaps and opportunities in your strategy, team and operations
  • Three page checklist / template intake
  • Two hour mini-audit meeting
  • Summary report with recommendations

Fixed fee
from Eur 925
or monthly subscription

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Quick boost of your B2B brand visibility or sales growth.

  • Growth hacking mode - Test and optimise
  • Focused on selected goals and audiences
  • Campaign development and/or implementation
  • Low risk, high return
  • Results-based earnings
  • Pragmatic actions and tools
  • Half day "B2B Marketing Boost" workshop

Fixed fee
from Eur 4900
or monthly subscription

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From a monthly CMO coaching session to a strategic interim mission

  • Focus on your team and roadmap transformation
  • Future-proof your Marketing & Sales
  • Injecting leadership and practical advice
  • Soundboard to CEO/CMO
  • B2B marketing guide (process/framework/dashboard)
  • On-demand CMO

Fixed or daily fee
from Eur 925

Philippe is a key player in helping B2B companies accelerate their growth through online, content and social marketing
— Bart de Ridder / Accenture Belux CMD
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How can Philippe add value to my marketing & sales organisation?


Since 1992, I have been helping large and medium-size Professional Services, IT and Industrial companies improve their reputation, online footprint and sales through my B2B marketing & communications expertise at Belgium and EMEA levels

I balance quick wins and a fact-based strategic thinking to boost B2B companies' marketing & sales performance in five main ways: workshops, coaching, quick-scan, short-term, pragmatic consultancy or longer-term interim management. 


Key Facts


sample results

  • 25 years as B2B marketeer
  • 8 years Manager for Big 4:  Andersen Consulting/Accenture, E&Y, Cap Gemini
  • 8 years as freelance senior consultant
  • 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing
  • 5 years in KM and market intelligence
  • 39 LinkedIn recommendations
  • 12 years work in London, Sydney and Glasgow
  • 10 years Antwerp-based (flexible commuting to London, Paris or NL)
  • 6 years MSc training in IT and Marketing
  • Led and transformed three marketing teams of 4+ people for the digital age
  • Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events and social media
  • Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites
  • Trained & coached over 200 executives & employees over social branding & selling
  • Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing)
  • Developed marketing & sales Intranet for 400 sales managers
  • Created new marketing information products covering the smart card & consulting market for over 300 senior managers
  • Set up and managed EMEA Competitor Intelligence function for over 500 internal clients

Main talents / expertise


industry experience

  • B2B Marketing & Communications
  • Digital marketing strategy & planning
  • Stakeholders management
  • Team/people recruitment & leadership
  • Demand/Lead generation
  • Competitive analysis
  • Marcom audit & strategy
  • Integrated, cross-channel campaigns development
  • Social media strategy & engagement
  • Content marketing plan
  • Agencies & subcontractors coordination
  • Media & analyst relations
  • Professional services (Big 4 & SMEs)
  • Banking
  • Industrial / Manufacturing
  • Software / IT
  • eHealth / Medical
  • FMCG
Some words describing why I liked working with Philippe (at THOM): creative, out-of-the-box thinker, mobilizing, energetic, positivism, constructive, exploring new ideas.
— Dirk Peeters | Deloitte Belgium Chief Strategy Officer
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Please indicate your most critical goal in terms of your B2B marketing & sales?
What are your THREE MOST CHALLENGING marketing topics in 2017? *
Please select three B2B marketing & sales domains that keep you "most awake at night”?
Select how you would ideally like me to help you...
Name *
Please fill in your details so we can send you our customised proposal
Yes, send me your monthly B2B tips

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Want to know more?

I would love to discuss how I can help boost your B2B marketing.  

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