“Within three weeks, he designed and drove a full 13-week programme covering ICP positioning, sales enablement, campaign execution and CRM intelligence.”Louis LangerockCEO & Founder, AYA Energy
For CEOs, CCOs & CROs in complex B2B
Simplify your marketing. Build a pipeline sales can convert.
For technical B2B firms with sales teams but no senior marketing leader. I sharpen market, message and sales motion—so your team creates better sales conversations and relies less on the founder.
Plain words: less scattered activity; clearer commercial choices your team can run.
€8m+tracked pipeline built
20+European B2B companies
25+years sales-led B2B marketing
2–3×pipeline efficiency in 9–12 months
Trusted in complex B2B environments
TykcleverbridgeWorld CourierIron MountainAYA EnergyAccentureEY
Proof before method
Hired to bring structure, pace and revenue focus.
Named recommendations from founders and executives — not anonymous logos.
“Phil operates at the intersection of creativity and data; an experienced marketer, accomplished operations expert and senior leader.”James HirstCo-founder, Tyk
“He didn't just advise; he rolled up his sleeves… connecting high-level strategy with practical execution.”Arne PohlmanCEO, FocusEconomics
Everything in one flow
Explore in the order a CEO thinks.
Fit first, then the offer, then the proof, then the person. Every block is one tap.
01 · Fit
Check your fit →
Who I help
B2B firms with a sales team but no senior marketing leader — technical and complex products, sales-led growth.
02 · Offers
Compare the journey →
Reset. Build. Sustain.
Three clear subscriptions for the commercial outcome your team needs next.
03 · Proof
See the proof →
Cases & results
AYA Energy, Tyk, cleverbridge, PE-backed portfolio — named recommendations and numbers.
04 · Person
Meet Phil →
About Phil
Senior enough for the board. Hands-on enough to build. Meet the operator behind the engine.
The situation
More tools. More marketing activity. Same revenue.
Technical B2B teams do not need another channel, agency or AI workflow. They need a clear market, buyer message and sales motion—so sales gets more of the right conversations.
Pipeline is unpredictable
Revenue depends on referrals, founder energy or one salesperson rather than a repeatable system.
The message is too broad
Your offer makes sense internally, but buyers cannot quickly recognise why it matters now.
Activity is expensive—but disconnected
Channels, tactics and AI tools are moving, yet there is no shared market choice, buyer message or sales follow-up.
No senior owner
A CEO, sales leader or junior marketer is carrying decisions that need experienced GTM judgement.
Use AI well
Faster execution still needs human commercial judgement.
AI is useful for faster execution. It does not replace market choice, buyer understanding, ownership or human sales judgement.
Three ways to move
Reset. Build. Sustain.
Choose the commercial outcome your team needs now—not the largest package.
GTM Reset
€2,650/month
3 months
When: priorities are unclear and the founder is still the default decision-maker.
Decide the market, message, offer and sales priorities.
A clear 90-day plan your team can run.
Pipeline Build
€2,350/month
6 months
When: campaigns, channels and sales follow-up are disconnected.
Turn decisions into one working campaign, channel and sales motion.
Qualified conversations sales can advance.
Growth Sustain
From €1,990/month
12 months
When: momentum fades and progress returns to founder dependence.
Maintain focus, measurement and team ownership without a full-time senior hire.
A pipeline that does not depend on you.
The GTM Reset method
Diagnose. Decide. Activate.
A focused three-month engagement designed to create decisions and market evidence—not another strategy deck.
Diagnose
Interviews, funnel evidence, buyer signals, competitive context and operating constraints.
Decide
Choose the priority ICP cluster, buying trigger, message house, offer and sales-marketing cadence.
Activate
Build the 90-day plan—or launch one priority GTM play with measurement and team ownership.
About Phil · in person
The energy is part of the method.
Not a slide-deck consultant. I work in your CRM, your calls and your team meetings — and I bring pace.
I build B2B revenue engines that keep working when you stop pushing. 25+ years inside sales-led B2B firms — software, APIs, industrial, energy, logistics, professional services. The pattern is always the same: plenty of activity, no engine. I fix that with the team, hands-on, through a focused 90-day GTM Reset.
- I lead the work myself — no juniors, no hand-offs
- Evidence before opinion, commercial language over marketing theatre
- Built for handover: your team runs the engine after the 90-day Reset
Photo: workshop with client team
Photo: speaking / keynote
Photo: candid energy shot
Evidence, not promises
What this changed for other B2B teams.
Technical and complex B2B environments — energy, SaaS, PE-backed services.
0% → 35% inbound
A B2B energy company went from 0% inbound-sourced pipeline toward 35% after the diagnosis named the three biggest leaks.
12% → 19% conversion
Lead-to-deal conversion moved from 12% to 19% — same team, a better engine underneath it.
€14K/month saved
Replaced a €14K/month agency retainer with an embedded operator and a system the team now runs alone.
Which path fits the constraint in front of you?
Bring the current pipeline problem. We will identify the smallest credible scope.