Click on the video to learn about my three-step approach
A efficiency for scale
Upgrade your marketing team
An efficient marketing team is at the heart of marketing ROI. This is especially true for fast growing B2B companies that want to expand across countries, sectors or segments.
A performant marketing team knows what the company priorities are and produce a marketing plan that mirrors those. They have workflows set up so they can consistently and quickly create deliverables to deliver sales impact. Recurring tasks are automated: as producing reports, dashboards, gathering insights, running campaigns, creating and distributing content is part of the solution.
Scaling is about growing your revenue at an exponential rate while only adding resources at an incremental one.
B BENEFITSFUTUREPROOf
your mARKETING
Whether you need to reduce budget or innovate, the new marketing team & operations requires an agile, hybrid ecosystem of internal and external resources. Let me build your future marketing performance through focus, structure and automation:
each member knows how what they do feeds into your company’s objectives and priorities
there is a clear workflow to measure & deliver high-performing content
your team gathers insights from 7 different stakeholders
they have tools to quickly distribute content
they have automated reports and dashboards
go to market and campaigns launch time is short
C PROCESSMY APPROACH
Transforming and scaling a marketing team is difficult but, as an interim manager, I have been through this process multiple times in sectors from FinTech and private banking to healthcare,
which led me to use a four-step approach for faster scaling:
AUDIT
If you want to scale your marketing performance faster, we need to know what your gaps, levers and accelerators are. My checklist-based AUDIT will ensure we tick all the boxes within a week. Let me ask the tough questions and provide you with actionable answers
ROADMAP
Your marketing plan needs to cover seven elements: Brand, Stakeholders, Campaigns, Content, Channels, Tools and, last but not least, your Team. My ROADMAP will accelerate your road ahead based on your current resources and future goals.
BLUEPRINT
Marketing & Sales teams clearly need to talk more. Their ecosystem also needs to be expanded to include influencers and other stakeholders. My BLUEPRINT aims to build a full map of who needs to be engaged and converted to scale your revenues at best.
TOOLS
Finally, with all data and insights gathered, it is time to structure your tools, content & campaigns plan, MarTech and other OPERATIONS into next steps based on your business plan.
D WHAT CLIENTS SAY JOIN
THE CLUB
“Philippe is open-minded, analytical, results-driven, fast thinker, a strong Marketing Manager and a vector of change for teams”
-Sabine Caudron, Degroof Petercam, Head of Private Banking (Brussels)
Since 1992, I have guided B2B companies of all sizes and sectors to grow their revenue and ROI. From Accenture, EY to SMEs and scale-ups,
I measure and optimise B2B marketing performance as a consultant, coach or interim manager.
E CONTACTLET’S TALK
Pick a day + time.
It really is that easy.
Let’s assess your marketing performance and needs in a 15-min conversation. Quick. To the point. Practical.
I look forward to hearing from you.
No obligation. No fee. I’d be pleased to give you some first tips and advise you how best to measure and improve your B2B marketing performance
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