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A LEAD GENERATION
Your sales funnel
The road to B2B buyers signing the deal is a lot more complex in 2023. Optimising this process means analysing the funnel at every step: are prospects aware of your company? do you need to generate new leads or engage existing customers better? What kind of questions do prospects ask at every stage of the buying process? What information do they need at every step and what information should your sales team provide to make onboarding easier?
It is important to keep measuring the performance of all marketing channels at every step of the funnel to create the right mix of content for each of your buyer personas and ideal customers.
B BENEFITS OF FUNNEL MANAGEMENTSPeed, quality & number
generate 3 times more leads using the same (or lower) marketing budget
generate better quality leads for your sales team
shorten your “lead to deal” time
improve conversion from your website & campaigns traffic
reduce your cost per lead fast
C PROCESSMY APPROACH
Optimising your marketing budget and sales funnel is challenging, especially in recession times.
However going through this process multiple times in different sectors and countries led me to develop a concrete three-step approach:
CALCULATOR
Ever heard of the “reverse waterfall”? No worries, let me apply my CALCULATOR TEMPLATE to open your eyes to what you might be missing in terms of revenue. Think of it as a fun simulation game!
DASHBOARD
Once we agree on your current and desired growth targets, you will benefit from a visual, interactive DASHBOARD to take to your CEO, Board Marketing Team or Sales colleagues.
FUNNEL PLAN
Finally, there won’t be any results without implementation, no measurable impact without a 10+ actions maintained in a monthly FUNNEL PLAN covering tactics, channels, content and/or campaigns.
D WHAT CLIENTS SAYJOIN THE ROI CLUB
“Philippe is a key player in helping B2B companies to accelerate their growth through online, content and social marketing”
- Bart de Ridder, Accenture BeLux, Managing Director
Since 1992, I have guided B2B companies of all sizes and sectors to grow their revenue and ROI. From Accenture, EY to SMEs and scale-ups,
I measure and optimise B2B marketing performance as a consultant, coach or interim manager.
E CONTACTLET’S TALK
Pick a day + time.
It really is that easy.
Let’s assess your marketing performance and needs in a 15-min conversation. Quick. To the point. Practical.
I look forward to hearing from you.
No obligation. No fee. I’d be pleased to give you some first tips and advise you how best to measure and improve your B2B marketing performance
F LEARN MORE