Click on the video to hear me explain why your ROI is too low
A WHY MEASURE
“If you can’t measure it,
you can’t improve it.”
- Lord Kelvin
The marketing world of 2021 is complex – full of TOOLS, TACTICS and MEDIA, some of which weren’t even around even a year ago. Over and over clients have told me this is the reason for not measuring the impact and costs of marketing actions.
However I am a numbers guy. My mission is to prove that marketing can have a measurable IMPACT on your company REVENUE. How else will you know what works (and should be repeated) and what doesn’t?
In today’s fast-moving world no one can tell you in advance which tactic or campaign will work 100% of the time. A strategic, data-based approach is required to develop the right mix of channels, campaigns, content, value proposition and targets that works for your company. Agility in execution will boost your ROI further through ongoing testing and adapting.
B BENEFITS OF AN RIO- DRIVEN MARKETING TEAMFROM DATA
TO CLIENTS
The foundation for solid Marketing PERFORMANCE is knowing how good you are, how far you can go and how best to get there. Depending on your context and goals, you need to focus on what will deliver maximum impact both in the short- and long-term:
know which 20% of its marketing actions leads to 80% of results
measure the ROI of each individual marketing campaign
every month present ROI data on board level using a simple dashboard
use ROI data to prioritise future marketing actions
track marketing ROI in different ways to create a fuller picture
C PROCESSMY APPROACH
After 28 years of working with B2B companies of all types & sizes in 10+ sectors I have developed a three-step method to get fast, actionable results.
AUDIT
As a start, we gather DATA and INSIGHTS from various sources to assess where you are on the ROI journey through industry benchmarks and 30 ROI indicators. This shows us quickly what can be improved and what are the best targets such as Cost Per Lead.
ROADMAP
Based on your commercial goals, we refine what '“good looks like” and draw the BEST ROAD AHEAD from where your are to where you should be. This journey could take a month, a quarter or a year, depending on gaps identified and your own resources.
DASHBOARD
To monitor progress every month, we use a dashboard visualising the impact of all your activities on REVENUE and PROFIT. How can you drive your car without a cockpit or a GPS? Get your visual console panel indicating where your company is in its ROI journey
D WHAT CLIENTS SAY JOIN
THE CLUB
“Philippe's strong international B2B experience in strategy, analytics, team & campaign management was key to optimize, measure and accelerate our Marketing operations"
- Henning Voss, Marketing Director (ex-WCM) & Real Estate Investor
Since 1992, I have guided B2B companies of all sizes and sectors to grow their revenue and ROI. From Accenture, EY to SMEs and scale-ups, I measure and optimise B2B marketing performance as a consultant, coach or interim manager.
E CONTACTLET’S TALK
Pick a day + time.
It really is that easy.
Let’s assess your marketing performance and needs in a 15-min conversation. Quick. To the point. Practical.
I look forward to hearing from you.
No obligation. No fee. I’d be pleased to give you some first tips and advise you how best to measure and improve your B2B marketing performance
F LEARN MORE
